Jean-Éric Pelet holds a PhD in Marketing (Nantes University, France), an MBA in Information Systems (Université Laval, Québec, Canada) and a BA (Hons) in Advertising (Southampton Institute, England). As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information systems (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland, Finland, Poland, China) teaching Digital Coaching, Advanced Digital Marketing, ergonomics, usability, and consumer behavior at Design Schools, Business Schools, and Universities. His work has been published in journals such as European Journal of Information Systems, Systèmes d’Information et Management, Information and Management, International Journal of Wine and Business Research, International Journal of Internet Marketing and Advertising etc. He also reviews as an ad hoc reviewer for several journals such as European Journal of Information Systems, Recherche et Applications en Marketing, Journal of Retailing and Consumer Services, Information & Management, Systèmes d’Information et Management, European Journal of Marketing and for conferences such as AMS, EMAC, ANZMAC, AFM, AIM (track chair), AWBR, KMO/LTEC and ICIS. Dr Pelet has written 4 books on u-commerce, m-commerce and e-commerce, and is preparing another on Artificial Intelligence and Internet of Things. He actively participates in national research projects. Dr. Pelet’s current research focuses on mobile commerce, online consumer behavior, social networks, interface design and usability.